BASSETT & PARTNERS company Shirt

Scott Fitzloff - Design

Make a company shirt that people actually want to wear was the inspiration behind this design for Bassett & Partners. The resulting design utilizes a large ampersand (&) to draw intrigue, yet is constituted by a pattern of small B's and P's bisected by the zipper of the hoodie. By zipping up the the garment, the wearer unifies the design and the meaning. The shirts fulfill their purpose in being something visually interesting to wear around, yet become conversation pieces when people wonder about the meaning of the design.